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Services / Brand identityStrategy meets personality.
For new businesses finding their identity, or established ones whose look and message no longer fit. We turn your positioning into a visual language and voice your team can use consistently.
Discover the thinkingSunday House — fictional brand study. AI-generated concept imagery; not client work.
02 / AN IDENTITY, IN CONTEXTMore than a logo.
More than a logo.
A whole feeling.
A fictional café. One welcoming idea.
A visual language that travels with it.
The little things add up.
Packaging, print & everyday touchpoints
Familiar before the first hello.
Signage, atmosphere & first impressions
THE IDEA BEHIND THE LOOK
“Coffee & good company.” Warm colors, confident lettering, and a small sunrise bring that feeling into every piece. This is how a clear idea becomes a connected identity.
Concept study / AI imageryGood design.
In your hands.
Explore what turns an identity into something your team can use.
SUNDAY HOUSE / CONCEPT EDITIONSELECT A CHAPTER BELOW
THE SIGNATURESUNDAY
HOUSECOFFEE & GOOD COMPANY01 — VISUAL IDENTITY
HOUSECOFFEE & GOOD COMPANY01 — VISUAL IDENTITY
A LITTLE CHARACTER. A CLEAR SYSTEM.COLOR / TYPE / RECOGNITION
Aa
Confident headlines.
A warm welcome.
Terracotta
Oat milk
Espresso
A recognizable signature, with a visual language around it.
WORDS
WITH
CHARACTER.02 / VOICE
WITH
CHARACTER.02 / VOICE
THE SAME BUSINESS. A MORE HUMAN HELLO.
“We offer high-quality coffee and excellent service.”
Come for the coffee.
Stay for the company.
Warm, never gushy.Simple, never bland.Inviting, never pushy.
Messaging examples and voice principles your team can write with.
SUNDAY HOUSEThe brand
field guide.Make every hello
feel like us.STRATEGY / IDENTITY / VOICE
field guide.Make every hello
feel like us.STRATEGY / IDENTITY / VOICE
YOUR NEXT CHAPTER, ORGANIZED.
SVG
PNG
PNG
The identity assetsLogo versions & agreed export formats
PDF
The brand guidelinesClear rules, examples & room to create
EDIT
The everyday templatesThe print & digital pieces in your scope
An illustrative handoff. We agree on your exact deliverables before starting.
A few practical things.
Have something else in mind?Do we need a completely new brand?
Not always. We can preserve what people already recognize and improve the parts that no longer fit. The first conversation helps distinguish a focused refresh from a wider rethink.
How involved will we be?
We start with your story and goals, explore creative directions together, and refine the work through agreed review points. Your perspective shapes the result from the first conversation to the handoff.
Can you bring the identity into our website?
Yes. Brand identity and web design can be planned together, so the visual language, content, and online experience feel connected.
How do timing and pricing work?
Brand identity is a custom project, separate from our CRM and AI subscriptions. We agree on the logo assets, guidelines, applications, review process, schedule and quote before work begins.
YOUR NEXT CHAPTERLet’s make
Let’s make
your kind of impression.
Bring the ambition.
We’ll help give it an identity.
Ideas for a better-connected business
Practical perspectives on websites, marketing and the tools behind your business from Auxly AI.